Previously, I was the Creative Video Director at Genius, a music media company dedicated to song lyrics and hip-hop.
I managed a team of video director/editors and helped concept and develop video series.
Over six years, the channel grew from 12k subscribers to 11M and featured early appearances from Cardi B, Doja Cat, Lil Nas X, and many more.
2016-2021
Video Series
Verified
Launched in 2016, Genius’ flagship video series Verified features artists performing and explaining their lyrics a capella. Over 1,300 episodes released to date.Deconstructed
This series focuses on music producers and their process in crafting today’s biggest hits. Launched in 2016.NPR, Rollingstone, and more have since used this format.